---
title: Engage Prospects More and Actually Connect with Customers
description: Learn how to engage prospects more and actually connect with customers through the involvement of all five senses.
image: https://news.besocialscene.com/hubfs/experiential-marketing-5-senses-corporate-events-brand-building-300x300.jpg
---

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# Engage Prospects More and Actually Connect with Customers

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### Filter Through Our Content

- [, get the most from an event (1)](https://news.besocialscene.com/topic/get-the-most-from-an-event)
- [10 Event Ideas For Halloween (2)](https://news.besocialscene.com/topic/10-event-ideas-for-halloween)
- [10k (1)](https://news.besocialscene.com/topic/10k)
- [10th Mountain Whiskey (1)](https://news.besocialscene.com/topic/10th-mountain-whiskey)
- [2017 NYE Limo Party Bus Bar Crawl (2)](https://news.besocialscene.com/topic/2017-nye-limo-party-bus-bar-crawl)
- [2018 (2)](https://news.besocialscene.com/topic/2018)
- [2018 NYE Limo Party Bus Crawl (2)](https://news.besocialscene.com/topic/2018-nye-limo-party-bus-crawl)
- [2018 Tequila Tasting (13)](https://news.besocialscene.com/topic/2018-tequila-tasting)
- [5k (2)](https://news.besocialscene.com/topic/5k)
- [about us (1)](https://news.besocialscene.com/topic/about-us)
- [adam levine (1)](https://news.besocialscene.com/topic/adam-levine)
- [advertisements (1)](https://news.besocialscene.com/topic/advertisements)
- [affiliate program (1)](https://news.besocialscene.com/topic/affiliate-program)
- [Air & Water Show Content (3)](https://news.besocialscene.com/topic/air-water-show-content)
- [alabama (1)](https://news.besocialscene.com/topic/alabama)
- [alcohol delivery (1)](https://news.besocialscene.com/topic/alcohol-delivery)
- [Alcoholic Drinks (1)](https://news.besocialscene.com/topic/alcoholic-drinks)
- [amalfi coast (1)](https://news.besocialscene.com/topic/amalfi-coast)
- [anejo tequila (1)](https://news.besocialscene.com/topic/anejo-tequila)
- [Art of The Spirits (1)](https://news.besocialscene.com/topic/art-of-the-spirits)
- [arta tequila (1)](https://news.besocialscene.com/topic/arta-tequila)
- [australia wine (1)](https://news.besocialscene.com/topic/australia-wine)
- [avion tequila (1)](https://news.besocialscene.com/topic/avion-tequila)
- [awaken (1)](https://news.besocialscene.com/topic/awaken)
- [BAA run (1)](https://news.besocialscene.com/topic/baa-run)
- [bar crawl (5)](https://news.besocialscene.com/topic/bar-crawl)
- [bar crawl content (16)](https://news.besocialscene.com/topic/bar-crawl-content)
- [bar crawl ideas (4)](https://news.besocialscene.com/topic/bar-crawl-ideas)
- [bar crawl indianapolis (1)](https://news.besocialscene.com/topic/bar-crawl-indianapolis)
- [bar crawl minneapolis (2)](https://news.besocialscene.com/topic/bar-crawl-minneapolis)
- [bar crawls (11)](https://news.besocialscene.com/topic/bar-crawls)
- [bar crawls denver (1)](https://news.besocialscene.com/topic/bar-crawls-denver)
- [bars (2)](https://news.besocialscene.com/topic/bars)
- [bars and restaurants (2)](https://news.besocialscene.com/topic/bars-and-restaurants)
- [Bartoli’s Pizzeria (1)](https://news.besocialscene.com/topic/bartolis-pizzeria)
- [be available (1)](https://news.besocialscene.com/topic/be-available)
- [be social (1)](https://news.besocialscene.com/topic/be-social)
- [Bear Creek Distillery (1)](https://news.besocialscene.com/topic/bear-creek-distillery)
- [beer and cider bars (1)](https://news.besocialscene.com/topic/beer-and-cider-bars)
- [beer and cider bars in Chicago (1)](https://news.besocialscene.com/topic/beer-and-cider-bars-in-chicago)
- [Beer and Cider Content (11)](https://news.besocialscene.com/topic/beer-and-cider-content)
- [beer and cider events (3)](https://news.besocialscene.com/topic/beer-and-cider-events)
- [beer and cider events denver (2)](https://news.besocialscene.com/topic/beer-and-cider-events-denver)
- [beer and cider events in chicago (1)](https://news.besocialscene.com/topic/beer-and-cider-events-in-chicago)
- [beer and cider tours (1)](https://news.besocialscene.com/topic/beer-and-cider-tours)
- [beer content (5)](https://news.besocialscene.com/topic/beer-content)
- [beer history (2)](https://news.besocialscene.com/topic/beer-history)
- [beer tasting (3)](https://news.besocialscene.com/topic/beer-tasting)
- [beer tasting events (2)](https://news.besocialscene.com/topic/beer-tasting-events)
- [beer tastings (2)](https://news.besocialscene.com/topic/beer-tastings)
- [Beer Wine Spirits Content (75)](https://news.besocialscene.com/topic/beer-wine-spirits-content)
- [Beer/Cider Content (1)](https://news.besocialscene.com/topic/beer-cider-content)
- [being positive (1)](https://news.besocialscene.com/topic/being-positive)
- [benefits of tequila (2)](https://news.besocialscene.com/topic/benefits-of-tequila)
- [best events (1)](https://news.besocialscene.com/topic/best-events)
- [best halloween costume (4)](https://news.besocialscene.com/topic/best-halloween-costume)
- [best whiskey (4)](https://news.besocialscene.com/topic/best-whiskey)
- [best whiskey brands (5)](https://news.besocialscene.com/topic/best-whiskey-brands)
- [best wine tours (2)](https://news.besocialscene.com/topic/best-wine-tours)
- [bike (1)](https://news.besocialscene.com/topic/bike)
- [birthday drinks (1)](https://news.besocialscene.com/topic/birthday-drinks)
- [Blake Street Tavern (1)](https://news.besocialscene.com/topic/blake-street-tavern)
- [bono u2 (1)](https://news.besocialscene.com/topic/bono-u2)
- [boost your brand (1)](https://news.besocialscene.com/topic/boost-your-brand)
- [Bottled Blonde (1)](https://news.besocialscene.com/topic/bottled-blonde)
- [boxed wines (2)](https://news.besocialscene.com/topic/boxed-wines)
- [brand awareness (2)](https://news.besocialscene.com/topic/brand-awareness)
- [brand build (1)](https://news.besocialscene.com/topic/brand-build)
- [brand building (2)](https://news.besocialscene.com/topic/brand-building)
- [brand recap (1)](https://news.besocialscene.com/topic/brand-recap)
- [branding (1)](https://news.besocialscene.com/topic/branding)
- [breweries and cideries (1)](https://news.besocialscene.com/topic/breweries-and-cideries)
- [Broken English Taco Pub (1)](https://news.besocialscene.com/topic/broken-english-taco-pub)
- [buiild great content (1)](https://news.besocialscene.com/topic/buiild-great-content)
- [build brand (2)](https://news.besocialscene.com/topic/build-brand)
- [build brands (1)](https://news.besocialscene.com/topic/build-brands)
- [build you brand (1)](https://news.besocialscene.com/topic/build-you-brand)
- [build your brand (1)](https://news.besocialscene.com/topic/build-your-brand)
- [build your facebook (1)](https://news.besocialscene.com/topic/build-your-facebook)
- [build your persona (1)](https://news.besocialscene.com/topic/build-your-persona)
- [building company morale (1)](https://news.besocialscene.com/topic/building-company-morale)
- [Building Your Brand (3)](https://news.besocialscene.com/topic/building-your-brand)
- [buld relationships (1)](https://news.besocialscene.com/topic/buld-relationships)
- [business and social media (7)](https://news.besocialscene.com/topic/business-and-social-media)
- [business content (83)](https://news.besocialscene.com/topic/business-content)
- [business development (1)](https://news.besocialscene.com/topic/business-development)
- [business management (2)](https://news.besocialscene.com/topic/business-management)
- [buy tequila (1)](https://news.besocialscene.com/topic/buy-tequila)
- [cabowabo (1)](https://news.besocialscene.com/topic/cabowabo)
- [Camarena (1)](https://news.besocialscene.com/topic/camarena)
- [Carlsbad 5000 (1)](https://news.besocialscene.com/topic/carlsbad-5000)
- [Casa Mexico Tequila (1)](https://news.besocialscene.com/topic/casa-mexico-tequila)
- [Casamigos Tequila (1)](https://news.besocialscene.com/topic/casamigos-tequila)
- [celebrate new years in chicago (1)](https://news.besocialscene.com/topic/celebrate-new-years-in-chicago)
- [celebrations (2)](https://news.besocialscene.com/topic/celebrations)
- [Celebrity owned tequila (1)](https://news.besocialscene.com/topic/celebrity-owned-tequila)
- [champagne (1)](https://news.besocialscene.com/topic/champagne)
- [change (1)](https://news.besocialscene.com/topic/change)
- [charity (2)](https://news.besocialscene.com/topic/charity)
- [cheers (1)](https://news.besocialscene.com/topic/cheers)
- [Chicago (6)](https://news.besocialscene.com/topic/chicago)
- [chicago beer and cider tours (1)](https://news.besocialscene.com/topic/chicago-beer-and-cider-tours)
- [chicago breweries and cideries (1)](https://news.besocialscene.com/topic/chicago-breweries-and-cideries)
- [Chicago Festivals (2)](https://news.besocialscene.com/topic/chicago-festivals)
- [Chicago Fire (1)](https://news.besocialscene.com/topic/chicago-fire)
- [chicago green river (1)](https://news.besocialscene.com/topic/chicago-green-river)
- [chicago new year events (1)](https://news.besocialscene.com/topic/chicago-new-year-events)
- [chicago NYE (1)](https://news.besocialscene.com/topic/chicago-nye)
- [chicago nye yacht party (1)](https://news.besocialscene.com/topic/chicago-nye-yacht-party)
- [chicago pizza party (1)](https://news.besocialscene.com/topic/chicago-pizza-party)
- [chicago spirits events (5)](https://news.besocialscene.com/topic/chicago-spirits-events)
- [Chicago Spirits Tours (2)](https://news.besocialscene.com/topic/chicago-spirits-tours)
- [chicago tequila (6)](https://news.besocialscene.com/topic/chicago-tequila)
- [chicago tequila tasting (5)](https://news.besocialscene.com/topic/chicago-tequila-tasting)
- [chicago whiskey tastings (4)](https://news.besocialscene.com/topic/chicago-whiskey-tastings)
- [chicago wine (5)](https://news.besocialscene.com/topic/chicago-wine)
- [china (1)](https://news.besocialscene.com/topic/china)
- [china wine (1)](https://news.besocialscene.com/topic/china-wine)
- [chloe wine collection (1)](https://news.besocialscene.com/topic/chloe-wine-collection)
- [chloe wines (1)](https://news.besocialscene.com/topic/chloe-wines)
- [chocolate (1)](https://news.besocialscene.com/topic/chocolate)
- [chris young (1)](https://news.besocialscene.com/topic/chris-young)
- [Cinco de Mayo (1)](https://news.besocialscene.com/topic/cinco-de-mayo)
- [cocktails (8)](https://news.besocialscene.com/topic/cocktails)
- [community and charity events (4)](https://news.besocialscene.com/topic/community-and-charity-events)
- [community outreach (1)](https://news.besocialscene.com/topic/community-outreach)
- [company morale (1)](https://news.besocialscene.com/topic/company-morale)
- [concrete cowboy (1)](https://news.besocialscene.com/topic/concrete-cowboy)
- [connect to consumers (2)](https://news.besocialscene.com/topic/connect-to-consumers)
- [Connect with Friends (2)](https://news.besocialscene.com/topic/connect-with-friends)
- [connect your company to your community (1)](https://news.besocialscene.com/topic/connect-your-company-to-your-community)
- [connecting (1)](https://news.besocialscene.com/topic/connecting)
- [connecting consumers (1)](https://news.besocialscene.com/topic/connecting-consumers)
- [connecting with new people (1)](https://news.besocialscene.com/topic/connecting-with-new-people)
- [connection (1)](https://news.besocialscene.com/topic/connection)
- [consumer events (2)](https://news.besocialscene.com/topic/consumer-events)
- [consumers (1)](https://news.besocialscene.com/topic/consumers)
- [content (3)](https://news.besocialscene.com/topic/content)
- [convert sales (1)](https://news.besocialscene.com/topic/convert-sales)
- [corporate event (2)](https://news.besocialscene.com/topic/corporate-event)
- [corporate events, (2)](https://news.besocialscene.com/topic/corporate-events)
- [country (1)](https://news.besocialscene.com/topic/country)
- [country music (1)](https://news.besocialscene.com/topic/country-music)
- [cover your mouth (1)](https://news.besocialscene.com/topic/cover-your-mouth)
- [craft spirits (19)](https://news.besocialscene.com/topic/craft-spirits)
- [create events (4)](https://news.besocialscene.com/topic/create-events)
- [create memories and expereinces (2)](https://news.besocialscene.com/topic/create-memories-and-expereinces)
- [Customer Service (1)](https://news.besocialscene.com/topic/customer-service)
- [Dallas (3)](https://news.besocialscene.com/topic/dallas)
- [dallas content (1)](https://news.besocialscene.com/topic/dallas-content)
- [dallas new year's eve (1)](https://news.besocialscene.com/topic/dallas-new-years-eve)
- [Dallas Whiskey (5)](https://news.besocialscene.com/topic/dallas-whiskey)
- [Dallas Whiskey Bar (1)](https://news.besocialscene.com/topic/dallas-whiskey-bar)
- [Dallas Whiskey Events (2)](https://news.besocialscene.com/topic/dallas-whiskey-events)
- [dallas whiskey tour (1)](https://news.besocialscene.com/topic/dallas-whiskey-tour)
- [dating (1)](https://news.besocialscene.com/topic/dating)
- [define success (1)](https://news.besocialscene.com/topic/define-success)
- [definition of success (1)](https://news.besocialscene.com/topic/definition-of-success)
- [Del Maguey Artisanal Mezcal (1)](https://news.besocialscene.com/topic/del-maguey-artisanal-mezcal)
- [DeLeón Tequila (1)](https://news.besocialscene.com/topic/deleón-tequila)
- [Denver (22)](https://news.besocialscene.com/topic/denver)
- [denver beer and cider bars (1)](https://news.besocialscene.com/topic/denver-beer-and-cider-bars)
- [denver beer and cider tours (1)](https://news.besocialscene.com/topic/denver-beer-and-cider-tours)
- [denver breweries and cideries (1)](https://news.besocialscene.com/topic/denver-breweries-and-cideries)
- [denver content (3)](https://news.besocialscene.com/topic/denver-content)
- [denver distilleries local (2)](https://news.besocialscene.com/topic/denver-distilleries-local)
- [denver events (12)](https://news.besocialscene.com/topic/denver-events)
- [denver events april (1)](https://news.besocialscene.com/topic/denver-events-april)
- [denver halloween activities (1)](https://news.besocialscene.com/topic/denver-halloween-activities)
- [denver spirits events (3)](https://news.besocialscene.com/topic/denver-spirits-events)
- [denver tastings (6)](https://news.besocialscene.com/topic/denver-tastings)
- [denver tequila (5)](https://news.besocialscene.com/topic/denver-tequila)
- [denver tequila tasting (6)](https://news.besocialscene.com/topic/denver-tequila-tasting)
- [Denver whiskey tastings (11)](https://news.besocialscene.com/topic/denver-whiskey-tastings)
- [denver wine (6)](https://news.besocialscene.com/topic/denver-wine)
- [Derby (1)](https://news.besocialscene.com/topic/derby)
- [dessert recipes made with whiskey (1)](https://news.besocialscene.com/topic/dessert-recipes-made-with-whiskey)
- [destination for new year's eve (1)](https://news.besocialscene.com/topic/destination-for-new-years-eve)
- [Different types of whiskey (1)](https://news.besocialscene.com/topic/different-types-of-whiskey)
- [dinner (1)](https://news.besocialscene.com/topic/dinner)
- [distillery (2)](https://news.besocialscene.com/topic/distillery)
- [dj, atlanta, chicago (1)](https://news.besocialscene.com/topic/dj-atlanta-chicago)
- [dos and don't (1)](https://news.besocialscene.com/topic/dos-and-dont)
- [drinks (1)](https://news.besocialscene.com/topic/drinks)
- [drinks for events (2)](https://news.besocialscene.com/topic/drinks-for-events)
- [drinks for kids (1)](https://news.besocialscene.com/topic/drinks-for-kids)
- [Dropkick Murphys (1)](https://news.besocialscene.com/topic/dropkick-murphys)
- [dublin ireland st patricks day (1)](https://news.besocialscene.com/topic/dublin-ireland-st-patricks-day)
- [dusk run (1)](https://news.besocialscene.com/topic/dusk-run)
- [easy job search (1)](https://news.besocialscene.com/topic/easy-job-search)
- [El Buho Mezcal (1)](https://news.besocialscene.com/topic/el-buho-mezcal)
- [El Jimador (1)](https://news.besocialscene.com/topic/el-jimador)
- [el mayor tequila (1)](https://news.besocialscene.com/topic/el-mayor-tequila)
- [Elements of a good wine tasting event (1)](https://news.besocialscene.com/topic/elements-of-a-good-wine-tasting-event)
- [elijah craig barrel (1)](https://news.besocialscene.com/topic/elijah-craig-barrel)
- [email marketing (1)](https://news.besocialscene.com/topic/email-marketing)
- [embrace excitement (1)](https://news.besocialscene.com/topic/embrace-excitement)
- [engage (1)](https://news.besocialscene.com/topic/engage)
- [engage prospects and connect with customers (1)](https://news.besocialscene.com/topic/engage-prospects-and-connect-with-customers)
- [Enjoy life (2)](https://news.besocialscene.com/topic/enjoy-life)
- [Espolòn (1)](https://news.besocialscene.com/topic/espolòn)
- [Espolòn Tequila (1)](https://news.besocialscene.com/topic/espolòn-tequila)
- [event academy (4)](https://news.besocialscene.com/topic/event-academy)
- [event management (5)](https://news.besocialscene.com/topic/event-management)
- [event marketing (2)](https://news.besocialscene.com/topic/event-marketing)
- [event planner (2)](https://news.besocialscene.com/topic/event-planner)
- [event programming (1)](https://news.besocialscene.com/topic/event-programming)
- [events (8)](https://news.besocialscene.com/topic/events)
- [events build company morale (1)](https://news.besocialscene.com/topic/events-build-company-morale)
- [events in dallas (2)](https://news.besocialscene.com/topic/events-in-dallas)
- [excite (1)](https://news.besocialscene.com/topic/excite)
- [exotico (1)](https://news.besocialscene.com/topic/exotico)
- [exotico tequila (2)](https://news.besocialscene.com/topic/exotico-tequila)
- [expereince (4)](https://news.besocialscene.com/topic/expereince)
- [experience (3)](https://news.besocialscene.com/topic/experience)
- [experience events (2)](https://news.besocialscene.com/topic/experience-events)
- [experience for others (1)](https://news.besocialscene.com/topic/experience-for-others)
- [experience something new (2)](https://news.besocialscene.com/topic/experience-something-new)
- [experiences (1)](https://news.besocialscene.com/topic/experiences)
- [experiential (3)](https://news.besocialscene.com/topic/experiential)
- [experiential marketing (6)](https://news.besocialscene.com/topic/experiential-marketing)
- [extreme ownership (1)](https://news.besocialscene.com/topic/extreme-ownership)
- [eye contact (1)](https://news.besocialscene.com/topic/eye-contact)
- [family time (1)](https://news.besocialscene.com/topic/family-time)
- [Find Your Success (2)](https://news.besocialscene.com/topic/find-your-success)
- [fitness (1)](https://news.besocialscene.com/topic/fitness)
- [Florida Georgia Line (1)](https://news.besocialscene.com/topic/florida-georgia-line)
- [Florida Georgia Line Whiskey (1)](https://news.besocialscene.com/topic/florida-georgia-line-whiskey)
- [flowers (1)](https://news.besocialscene.com/topic/flowers)
- [Follow Your Intuition (1)](https://news.besocialscene.com/topic/follow-your-intuition)
- [food and whiskey pairing (1)](https://news.besocialscene.com/topic/food-and-whiskey-pairing)
- [Forno Rosso (1)](https://news.besocialscene.com/topic/forno-rosso)
- [Fort Worth (1)](https://news.besocialscene.com/topic/fort-worth)
- [france (1)](https://news.besocialscene.com/topic/france)
- [france wine (1)](https://news.besocialscene.com/topic/france-wine)
- [Fresh Fruit Drinks (2)](https://news.besocialscene.com/topic/fresh-fruit-drinks)
- [fun new years events chicago (1)](https://news.besocialscene.com/topic/fun-new-years-events-chicago)
- [fundraising (1)](https://news.besocialscene.com/topic/fundraising)
- [george clooney (1)](https://news.besocialscene.com/topic/george-clooney)
- [germany (1)](https://news.besocialscene.com/topic/germany)
- [germany wine (1)](https://news.besocialscene.com/topic/germany-wine)
- [Getting Repeat Customers (1)](https://news.besocialscene.com/topic/getting-repeat-customers)
- [gift ideas (1)](https://news.besocialscene.com/topic/gift-ideas)
- [gin (1)](https://news.besocialscene.com/topic/gin)
- [gin world (1)](https://news.besocialscene.com/topic/gin-world)
- [give back (1)](https://news.besocialscene.com/topic/give-back)
- [Giveaway Content (1)](https://news.besocialscene.com/topic/giveaway-content)
- [go with the flow (1)](https://news.besocialscene.com/topic/go-with-the-flow)
- [greece (1)](https://news.besocialscene.com/topic/greece)
- [grigio girls (1)](https://news.besocialscene.com/topic/grigio-girls)
- [grow business (1)](https://news.besocialscene.com/topic/grow-business)
- [hacienda de chihuahua sotol anejo (1)](https://news.besocialscene.com/topic/hacienda-de-chihuahua-sotol-anejo)
- [hacks (1)](https://news.besocialscene.com/topic/hacks)
- [Halloween (16)](https://news.besocialscene.com/topic/halloween)
- [halloween activities (9)](https://news.besocialscene.com/topic/halloween-activities)
- [halloween activities in chicago (3)](https://news.besocialscene.com/topic/halloween-activities-in-chicago)
- [halloween activities in denver (1)](https://news.besocialscene.com/topic/halloween-activities-in-denver)
- [Halloween Chicago (1)](https://news.besocialscene.com/topic/halloween-chicago)
- [Halloween Content (35)](https://news.besocialscene.com/topic/halloween-content)
- [halloween costumes for groups and couples (1)](https://news.besocialscene.com/topic/halloween-costumes-for-groups-and-couples)
- [Halloween Event Ideas (4)](https://news.besocialscene.com/topic/halloween-event-ideas)
- [Halloween events (11)](https://news.besocialscene.com/topic/halloween-events)
- [Halloween events in Chicago (1)](https://news.besocialscene.com/topic/halloween-events-in-chicago)
- [Halloween Events in Dallas (1)](https://news.besocialscene.com/topic/halloween-events-in-dallas)
- [halloween in dallas (1)](https://news.besocialscene.com/topic/halloween-in-dallas)
- [halloween in denver (1)](https://news.besocialscene.com/topic/halloween-in-denver)
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- [happiness (1)](https://news.besocialscene.com/topic/happiness)
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- [history of tequila (1)](https://news.besocialscene.com/topic/history-of-tequila)
- [history of whiskey (1)](https://news.besocialscene.com/topic/history-of-whiskey)
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- [instagram (1)](https://news.besocialscene.com/topic/instagram)
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- [Kings (1)](https://news.besocialscene.com/topic/kings)
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# Engage Prospects More and Actually Connect with Customers

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Date: 29 November, 2016

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Understand the importance of experiential marketing and why brands must engage with their customers. Experiential Marketing, often referred to as engagement, on-ground, or live marketing, is based on your customer's entire experience to connect with your product or service. 

![Engage-Prospects-More-and-Actually-Connect-with-Customers](https://news.besocialscene.com/hs-fs/hubfs/tell-me-and-i-forget-teach-me-and-i-may-remeber-involve-me-and-i-learn-organization-quote.jpg?width=400&height=115&name=tell-me-and-i-forget-teach-me-and-i-may-remeber-involve-me-and-i-learn-organization-quote.jpg "Engage Prospects More and Actually Connect with Customers")

"If you build it, they will come." That line may have worked for Kevin Costner's character in Field of Dreams, but that advice won’t get you very far in gaining brand recognition. As times evolve, so do marketing strategies. Back in 1989, when Iowa farmer Ray was building his baseball diamond most sales and marketing companies were going door-to-door and cold calling to build their brands.

Build a model of tastings to feature your brands to your target demographic. Learn how to by signing up to Social Scene's Event Academy by clicking below!

[![Event Tasting](https://no-cache.hubspot.com/cta/default/1943696/d22d16ba-60fb-46ac-bf1c-2647ed56ac80.png)](https://cta-redirect.hubspot.com/cta/redirect/1943696/d22d16ba-60fb-46ac-bf1c-2647ed56ac80)

Fast forward to 2016 when technology and social media are at the forefront of sales and marketing. A plethora of information and opportunity lies at your fingertips and can now easily be discovered with the touch of a button, a quick swipe, or a simple scan!  If you want to capture your target market and build your customer base, you must grab their attention and engage your audience.

![Engage-Prospects-More-and-Actually-Connect-with-Customers](https://news.besocialscene.com/hs-fs/hubfs/Engage%20Arrow.png?width=400&height=151&name=Engage%20Arrow.png "Engage Prospects More and Actually Connect with Customers")

Experiential marketing invites and encourages your consumers to experience your brand and remember it. Consumers are no longer passive receivers who only need an email or phone call to ignite interest and action. Your prospects should be considered active participants in the brand building process including creation and production allowing them to develop a relationship with your brand.

If you need a clear vacation and want to spend some time away click below to enter to win a trip for 2 to Dublin to celebrate St. Patrick's Day!

[![New call-to-action](https://no-cache.hubspot.com/cta/default/1943696/eb47db68-8268-40b9-890a-9d0c90c6b2e8.png)](https://cta-redirect.hubspot.com/cta/redirect/1943696/eb47db68-8268-40b9-890a-9d0c90c6b2e8)

Whether you are a startup or a seasoned business, your ultimate goal should be to make lasting impressions and strong connections between your consumers and your brand. Experiential marketing gives your customers opportunities to experience live, one-on-one interactions with your label. 

![Engage-Prospects-More-and-Actually-Connect-with-Customers](https://news.besocialscene.com/hs-fs/hubfs/Customer%20Loyalty.jpg?width=400&height=273&name=Customer%20Loyalty.jpg "Engage Prospects More and Actually Connect with Customers")

Experiential marketing works. The proof is in the pudding. According to an article posted by [Markdebrand](http://markdebrand.com/experiential-marketing-statistics/) (mdb) in May of this year, consumers respond to live demos and opportunities to participate directly with brands and products. The statistics from mdb’s study are reason enough to consider incorporating on-ground marketing into your business tactics.

- 98% of users feel more inclined to purchase after attending an activation
- 74% of consumers have a better opinion about a brand after an in-person event
- 70% of users become regular customers after an experiential marketing event
- According to 80% of attendants, live demonstrations and free samples significantly help define their purchasing decision
- 71% of consumers share information about their experience with their peers and family members

Learn how to produce a tasting or bar crawl with Social Scene's Event Academy. Learn more below. 

[![Bar Crawl Events](https://no-cache.hubspot.com/cta/default/1943696/70a75f7d-31b2-4165-bc1b-71cc10f1f4ec.png)](https://cta-redirect.hubspot.com/cta/redirect/1943696/70a75f7d-31b2-4165-bc1b-71cc10f1f4ec)

Traditional advertising tends to only engage one sense at a time, sight (television, print) or sound (radio, phone calls). Live marketing engages as many human senses as possible (sight, sound, touch, taste, and smell). The ultimate goal is to generate consumer loyalty and influence purchase decisions by drawing emotional connections and providing unforgettable experiences to your audience.

![Engage-Prospects-More-and-Actually-Connect-with-Customers](https://news.besocialscene.com/hs-fs/hubfs/5%20Senses%20Marketing.png?width=400&height=268&name=5%20Senses%20Marketing.png "Engage Prospects More and Actually Connect with Customers")

Given the chance to interact with your brand increases the possibility that your target population will not only connect to your product or service but will also invest in it. Engaging, attention-grabbing, interactive opportunities resonate with people and tend to be longer-lasting and more effective than traditional marketing strategies.

With the continuous changes in consumer interactions and inevitable improvements in technology, it’s pertinent for companies to also evolve their goals and strategies. A cutting-edge approach to marketing is here and if you’re not willing to consider implementing experiential marketing into your game plan, you’ll lose your competitive edge.

“Tell me and I forget. Teach me and I may remember. Involve me and I learn,” Benjamin Franklin

Connect. Build. Create Memories. Do all 3 in Dublin for St Patrick's Day. Enter to win an all expense paid trip for 2!  
[![New call-to-action](https://no-cache.hubspot.com/cta/default/1943696/eb47db68-8268-40b9-890a-9d0c90c6b2e8.png)](https://cta-redirect.hubspot.com/cta/redirect/1943696/eb47db68-8268-40b9-890a-9d0c90c6b2e8)

 

**Resources:**

- [Creative Guerilla Marketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/experiential-101-experiential-marketing/)
- [Heidi Cohen](http://heidicohen.com/experiential-marketing-5-core-attributes/)
- [Markdebrand](http://markdebrand.com/experiential-marketing-statistics/)

 

 

Katie Cahnmann  
National Media & Sponsorship Manager  
[Social Scene](https://www.besocialscene.com/) 

[![social-scene-corporate-events-brand-building.png](https://news.besocialscene.com/hs-fs/hubfs/social-scene-corporate-events-brand-building.png?width=209&name=social-scene-corporate-events-brand-building.png)](https://www.besocialscene.com)

![KT.jpg](https://news.besocialscene.com/hs-fs/hubfs/KT.jpg?width=218&name=KT.jpg)

Social Scene ([BeSocialScene.com](https://www.besocialscene.com/)) - An online and on-site solution to corporate event planning and brand building! Build your brand with your team, current clients, future clients or the community around you! We work with you to produce custom online and offline experiential concepts to build your brand!

[![Create Event For Your Brand](https://no-cache.hubspot.com/cta/default/1943696/3b8c1cec-260f-4db0-81ae-17a4bdbddd55.png)](https://cta-redirect.hubspot.com/cta/redirect/1943696/3b8c1cec-260f-4db0-81ae-17a4bdbddd55)

 

 

 Topics: [engage prospects and connect with customers](https://news.besocialscene.com/topic/engage-prospects-and-connect-with-customers), [business content](https://news.besocialscene.com/topic/business-content)

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