How To Organize Fundraising Events

How To Organize Fundraising Events

Fundraising events are different from organizing weddings, launch shows, and even bar crawls. Unlike most of the events that you are used to hearing, money is involved in fundraisers. The goal is to exhaust all possible means to seek out donors who can financially contribute to the success of a project you are working on. Here is Social Scene’s guide on how to organize fundraising events and make sure it is as successful as possible.

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Plan Ahead

group meetings

The first step when organizing an event is to plan ahead but fundraisers are different. First, you have to determine the goals of the fundraiser. There are various types of such events and they may be about raising awareness for a health-related cause or getting donations for your next project.

Once you have identified these goals, brainstorm with your team to decide on the target audience and the actual event. There are also reputable event organizers that can help you de-burden yourself of the responsibility and do the necessary planning needed. Particular fundraisers are mostly just focused on tapping into the private sector or perhaps seeking financial help from young professionals, so make sure that you know the target demographics.

Moreover, some fundraisers are also organized creatively. These may be in the form of treating the audience to a concert or encouraging them to participate in fun runs which are getting very popular these days. But the possibilities are endless, so you have to be creative. For instance, college organizations usually sell baked goods and snack items to solicit funds from freshmen students enrolling in the campus.

Manage The Finances Well

Because you are dealing with fundraising events, the central element is money. From drafting a budget to managing the funds collected as the event concludes, you have to know the rules. During the planning stage, be sure that you are able to find out exactly how much you need.

Secondly, organizing such event still goes down to the golden rule: drafting a budget. Even when fundraising affairs are built on the idea that the organization needs funds, the setting up of the actual event itself requires you to spend money even before collecting some.

The budget plan should detail expenses for invitations, venue rentals, food, utilities, security, transportation, and entertainment in some instances. It is a good strategy to include the expenses to be reimbursed within the expected amount you’ve set beforehand.

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Seek The Right Sponsors

Finding the right sponsors is probably the most exciting part of organizing fundraisers. It is a test of trust and a whirlwind of emotions as some companies can sometimes say no to an offer, but do not lose heart. There are several groups out there that badly need the perks you offer as much as you need their sponsorship.

Draft a proposal that will cover the goals of the fundraiser, the values, and the general benefits prospective sponsors can get when they partner with you. Then, attach a document that provides them with package options with each detailing the perks they will get and in exchange, how much your team expects from them financially or in kind. The results may be in the form of refreshments during the event or setting up food stalls for the participants.

Share About Your Event

Getting the word out is an important part of event organization. You may have efficient logistics and planning, but people have to know about it. This has been the idea of promotions.

Today, there are innovative campaigns you can adapt using social media tools. Networking sites such as Facebook have made it possible to create options for event planners. These platforms also have specific settings that can even let you solicit funds directly through online means. Furthermore, you may also post viral videos about the upcoming event on YouTube and other video sharing websites.

Ready to raise for a cause? Social Scene has a variety of methods to market and retarget to potential donors and volunteers. Ours is a collaborative effort that will create and rekindle relations among our current and future supporters. We will take charge of everything, from the planning stage to the collection of funds needed for your next big project. Visit us at www.besocialscene.com

We are launching an Academy to help people connect, build and create great memories for people in your city. Join the movement below!

References:

https://www.eventbrite.com.au/blog/tips-successful-fundraising-event-ds00/

https://www.mobilecause.com/fundraising-event-planning/

http://www.thefundraisingauthority.com/fundraising-basics/fundraising-event/

https://www.wikihow.com/Organize-a-Fundraiser

Sources:

https://pixabay.com/en/running-sport-fit-fitness-fun-run-1944798/

https://www.pexels.com/photo/savings-tracker-on-brown-wooden-surface-732444/

https://pixabay.com/en/people-hands-food-eat-styling-2586896/

https://pixabay.com/en/agreement-beverage-brainstorming-2679506/

https://pixabay.com/en/workplace-team-business-meeting-1245776/