The idea of people wanting to connect is fascinating. The yearning to be amongst others is a need and such a celebration when done right. When you have the best people around you to take pleasure in the best moments or even, the worst. How much easier is it to make the best out of a not so swell situation when your surroundings are reinforced with positivity? How often do you get excited to connect with a friend from the past, or a bestie you haven’t had the chance to see for awhile? This is when the social media experience comes in.
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How amazing of an invention to be able to dial a number on a mobile device or to spell your thoughts out via text to someone you care about? The tangible things we have today have somehow sufficed as relative connection, but it’s not satisfying enough, right? Ruminate for awhile on the amount of time social media takes out of your life, or how drained you may feel from laying on the couch for hours surfing the web, and liking photos with a tap of a finger, or swiping right to find the love of your life. These little activities don’t provide the satisfaction of true connection.
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Social media doesn’t give you the same pizzazz as hearing music in the background, as the cocktails are filled, people are around with great energy, and laughter causes your belly to hurt from happiness. It’s the feeling of connection to something other than a device, a computer, a screen, when you are out chatting, networking and eating that moves you to be better in the days to come. People can be inspiring. Experiences can be moving and life happenings don’t seem so bad, when you know you have connections to look forward to, in the near future.
It’s cliche, to think about how much connections matter; how much we desire to have it all. That’s where the social aspect of media comes in. It is why social media campaigning is so successful. Why, you ask? People are searching for new ways to connect on a human level. To be introduced to a new wave of experiences and most importantly, being able to share those experiences. Connecting is the fuel and experiences are the accelerant behind social media.
So be the business to connect to on social platforms, to then, provide the best experience worthy of being shared. Be the tangible way to approach consumers and be appreciated for your understanding of how important and efficient social is to your business.
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Take the necessary steps to have Social Scene connect to your mission, your purpose and offer a plan to maintain the momentum to boost revenue in your space through experiences. The passion we possess to be the connection to your business is what will cater to your potential and targeted consumer base.
Be Social. Be Seen. Be Social Scene.
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