Twitter has been known for allowing users to share status updates in literally less than 140 characters. That sounds too limiting for some. Amid an industry that requires a bulk of information to be shared to a large number of people, such as event planning, is Twitter’s 140-character limit good for promoting the big day? Using Twitter to promote your events has never been this easy and effective.
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Twitter Basics
Twitter’s status updates are known as “tweets,” taking inspiration from the chirping of birds. A tweet posted only comes as a single sentence or simply a one-liner. A character count that works like a ticking time bomb guides the user and moves close to zero each time a word is typed. Users cannot post an update once it exceeds 140 characters.
In here, brevity comes at the spotlight. This may be one of the most powerful values that successful promotions should possess. Here are some tips on how you can use Twitter to let people know about your events.
Twitter Must-Haves
1. Produce The Best Hashtags
Every event is a statement piece. You’ve heard about hashtags promoted live on television or those that tell about how your friend feels right now -- #happy, #heartbroken, or #ecstatic. When promoting an event, the best hashtags are those that are planned out well.
Before the big day, brainstorm with your team to come up with the perfect hashtag that has these three important qualities – grabs attention, stimulates action, and creates conversation. Because hashtags are usually just a word or a phrase, the most common mistake entrepreneurs commit when thinking about this statement is getting clumsy about producing one. A perfect hashtag may tell about the event’s purpose, a particular advocacy, a campaign, or a person.
Launch a hashtag that will summarize the occasion. Conversations about your event on Twitter can be accessed by just clicking on this tag. You’ll never know how many people are interested to take part.
2. Introduce Twitter As Early As Registration Day
As early as the day of registration, let your guests know that you are to use Twitter throughout the event. This may be simple as linking your page to the online registration form or asking them to fill out a field with their Twitter accounts. There are options now available wherein their personal accounts will automatically tweet that they have successfully registered in the event.
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3. Live Tweet Your Event In Real-Time
This social media platform is all about real-time. Right on the big day, how about the idea of reaching out to people even when they are outside the venue, perhaps staying at home? Twitter makes it possible, and businesses only need to share live updates about the event.
Surprisingly enough, Twitter has a tagline that reads: “It’s what’s happening.” Whether it is about a popular singer on concert stage or a women’s empowerment forum where Hillary Clinton is, the world deserves to know about it.
4. Work On Aesthetics
Aside from creating an ad-hoc team to handle everything-social media during your event, aesthetics also contributes to raising awareness, letting them know that there something is going on. Twitter lets users choose their own profile photos, cover photos, and page colors. Take advantage of these options to share your brand, identity, and message to clients.
Promotions may be brief and concise on Twitter, but it has been known this way. It has produced witty captions and unforgettable one-liners that millions of people around the world have come to love. Perhaps it is time for your business to trend worldwide -- and right now.
References:
https://blog.capterra.com/how-to-use-twitter-for-events/
https://www.besocialscene.com/
Jon Lindley Agustin
Content Writer
Social Scene
BeSocialScene.com