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What Do Consumers Look For In Events



As an entrepreneur, you always want ways that can help you increase the number of your customers. Out of many ways, one of the most important is hosting an event in your space. Doing so, not only helps you to attract potential clients but also gives them direct exposure to your business.

An event could be anything according to your business and the service or the product you want to promote. It could be a writers’ only night at your coffee shop,  a tasting event in your space showcasing your food and drinks or as simple as having a fun weekly game night or even hosting a charity event to connect you to the community.

Whatever it is, the main thing is to know what do customers look for in events? If you know the answer to this question, you can surely have a wonderful event, or it could do anything but help your business.


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Event Tasting 


How to Make an Event a Success?

To make your event a success, and attract potential clients, you have to take care of the feelings of your customers, and here is how you can do this:


1. Add Value to your Customers’ Lives:

If you want to attract your clients for your business event, you need to give them real value. It’s nothing that limits your creativity, but it helps you to increase your credibility.

No one will buy anything form you unless it can help them in solving any of their problems. Similarly, if you add value to people’s lives, and offer a solution to any of their problems, they will not only attend your event but will also be your loyal customers.

You can learn more about adding value to customers through events from here.


2. Select the Right Day and the Right Time:

An important point to organize a successful event is to choose the right day and time. Try to think from a customer's perspective. Delve into the personas of your target audience and customer base. 

Imagine someone has invited you to an event and you decide to attend it, but at the timing of that event, you will be at work.  What will you do? Will you miss your work for the event? Most likely, you will not.  


Organize an event according to the available timings of your targeted audience. If your target is the working class; lunch break or after work hours would most likely do best. On the other hand, if you want parents with young children to attend your event, you can schedule something on a Saturday morning.

3. Provide the Best Services:

While at the event, your potential future customers will keep an eye on the arrangements and your services. Make sure you provide the best service to them. You should have enough friendly staff to tend to people to provide a memorable experience. 


Offer them a taste of your product or service to give them an idea of its quality, but don’t let them think it’s a sales pitch. For instance, if you own a bakery, offer them your special cake, or if you sell massage chairs, you can offer them a few minutes of a free massage. Simplicity goes a long way. 


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While planning your next event, keep these three basic and easy tips in your mind, and you will feel a big difference in the outcome and your future business. 


If you are looking for some ideas for your next corporate event, you can get some here.


Adil Rasheed

Professional Content Writer

Social Scene


Social Scene (www.BeSocialScene.com) - An online and on-site solution to corporate event planning and brand building! Build your brand with your team, current clients, future clients or the community around you! We work with you to produce custom online and offline experiential concepts to build your brand!

Twitter: @adilmeo

Website: www.creativecrunk.com



Topics: experiential marketing, community and charity events, experiential, consumer events, business content