What Makes a Memorable Event?

Planning an event is a stressful task. It could be more stressful if you have to plan it for your business. If you want to arrange a business event, it could be anything from a conference to a workshop, but the thing is what will make that event different from the events of your competitors? Many people ask me what makes a memorable event. I always give them the same reply. For arranging a memorable event for your guests, you first need to make a strategy and then take simple steps to execute it and make your event an outstanding one that your guests can never forget. 

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4 Steps of Arranging a Memorable Event:

The following points will help you to make a strategy with which you can come up with an exceptionally good event:

Have a Clear Vision:

The most important thing for a memorable event that you need to have is a clear vision of what you want to accomplish from that event. After deciding who your audience will be, you must know what you expect from that event. Although, your responsibility to make sure that every individual is having a good time there, you must also have a big goal for the day, and then plan things accordingly.

Let’s say you arrange an event for which your main goal is to connect with people and introduce your brand of designing to them. During the event consider inviting a band who can entertain people with their music, or maybe a speech or education component and finally, serve food. People like your music and food, but are you sure that they get a clear idea of your services as well?  Introduce your brand to them, you need to be more creative than just entertaining people with music and food.

You can invite one of your designers to design something beautiful in front of your audience. Or even distributing a goody bag with some gifts unique to your brand.  

Pick an Imaginative Venue:

The most convenient place to hold a conference or seminar is a hotel’s conference room, as it is all set and you only need to go and start your event. However, the saying, first impression is the last impression is true, and therefore, you should choose an imaginative place to hold your event so you can make a positive lasting impression.

For instance, if you are arranging the event for a spa business, no place could be a better venue than your spa. Your guests can sample your services there as well. Similarly, if you own a recording studio, you can have a glamorous party there.

While choosing a venue for your event, do consider the points mentioned here.

Provide Great Food and Entertainment:

Food and entertainment are important parts of an event. Good food can make your event a hit, whereas, bad food can make it a flop. Ensure that the quality of your food is good and it is available in sufficient amounts. Usually, a buffet works better than other arrangements. You can arrange tables to allow guests make their cocktails by providing them options of syrups and fresh fruits, or assemble their burgers. It would provide a good activity to your guests.

In business events, you need to add some entertainment to break the stiffness. Choose the entertainment according to your theme. For instance, if you want a comedian to entertain your audience, better to choose one who can crack jokes according to the corporate sector.

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Give your Guests Something to Takeaway:

Don't forget the goody bag to offer your guests too! You can add small things like key chains, mugs, and pens with your logo on them. Giving away gift vouchers is also a good option. In the goody bag, add your brochures and offers as well, so clients can contact you later. You don’t necessarily have to add expensive items, instead, try to be imaginative and creative.

You can take inspiration for your goody bags from here.

There is no end to the ways to make your event memorable. Follow these four steps, and I am sure your next event will be a good memory for your guests.

Adil Rasheed

Professional Content Writer

Social Scene

BeSocialScene.com

Social Scene (BeSocialScene.com) - An online and on-site solution to corporate event planning and brand building! Build your brand with your team, current clients, future clients or the community around you! We work with you to produce custom online and offline experiential concepts to build your brand!

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